Ultimately, the only way to know if online health information is accurate is to find the source and read the scientific study being referenced. Reliance on the Web for political information was a stronger predictor than use of perceived credibility. To reiterate, anyone can publish and thus disseminate online information under any name, reducing the reliability of putative source as a usable heuristic cue. For example, Brady (1996) and Johnson & Kaye (1998) found information about political candidates on the Web was perceived to be just as credible as information on television. In this context, the persuasion literature suggests that respondents' processing heuristic cues establish expectancies about the message validity. Default to credible sources. When considering the Internet, one distinct feature pertaining to the flow of online information must be understood; unlike traditional media, the Internet has no government or ethical regulations controlling the majority of its available content. Other types of contact information (street addresses and email links) did not significantly affect the credibility … Credibility of online health information 16 items, bipolar, α = 0.93, homophily 8 items bipolar = 0.87, BI-likelihood to act on advice: Causal modeling: Adults: 97: 60% females. This type of site would provide users with a central location to find various organizations and individuals without the worry of receiving false information. These five indicators, as well as 12 others, were listed in the Gaziano and McGrath (1986) scale. They were then instructed this information would be used to write a report for class. Twitter. Although earlier studies had indicated that television was a more credible information source than newspapapers for most people, a more recent evaluation of media credibility indicated that people consider information obtained online to be as credible as television, radio, and magazine information, but not as credible as information in newspapers (Flanigan & Metzger, 2000). As first reported by The Wall Street Journal late last month, the war against anti-vaccination propaganda now has a new battlefront. (Gaziano & McGrath, 1986; Meyer, 1988). Based on a typology of online sources, this research examines the direct and combined influences of original sources (doctors vs. laypersons) and selecting sources (Web sites vs. bulletin boards vs. blogs vs. personal home pages vs. Internet) on perceived credibility of—and behavioral intentions toward—health information. Moreover, the ceiling effect found in credibility perceptions suggests that further research is needed to understand how people process information found on the Internet. For example, as personal relevance increases or where knowledge of source credibility is limited, respondents become more motivated to process issue-relevant content (Eagly & Chaiken, 1993; Petty & Cacioppo, 1988). Hypothesis 1 predicted a significant interaction between source expertise and knowledge of content; this relationship was not supported (F (2,124) = .624, p= .538). That is, for the topic where subject matter knowledge is low, information attributed to moderate and low expert sources will be perceived as less credible than identical information attributed to a highly expert source. Silberg WM, Lundberg GD, Musacchio RA. As the measles epidemic rages across 16 states, misinformation and pseudoscience present a clear and present danger. As the Internet's audience continues to grow and subsequently mirror the general population, understanding how people use it to obtain medical information becomes more important to both users and providers. Couple this with the lack of information structure currently found on the Internet, as well as findings from the current study, and the need to understand information seekers becomes clearer. There is a trend in this group of studies to find that television is considered more credible and is used more as a source for information than newspapers. Finding Credible Information. As part of its mission, the FTC investigates complaints about false or misleading health claims posted on the internet. Donald et al., (1998) note that many documents on the Web “lack basic information about the origin, authorship, or age of the material they provided” (p.1304). If internet search and social media companies want to be good corporate citizens, they should take these powerful first steps toward making health care information safer and more accurate for users. Cancer Information on the Internet (American Cancer Society); Diet in the News -- What to Believe? Level 1 consists of a highly rated source; Level 2 consists of a moderately rated source; and Level 3 consists of a source considered not at all an expert. However, assessing information quality remained the most widely reported challenge by online health consumers. In fact, it can have serious consequences, if unreliable information is applied. should accept guidance from the medical community on which sources provide the most valuable and credible information. Moreover, this activity brings several issues to the foreground: (1) Who are the people using the Internet for health information? Purpose Various interventions have been designed to help consumers better evaluate the credibility of online health information (OHI). A between-groups, 2 (message type) × 3 (source type) factorial design was tested by manipulating source expertise (high, medium, low) and content knowledge (known and unknown). (, Rubin, R., Palmgreen, P., & Sypher, H. (, Oxford University Press is a department of the University of Oxford. The more homophilous an online health information stimulus was perceived as … Comments are moderated before they are published. For example, let’s say you go to Google and type in “best cancer treatment hospitals” or “should I get my child vaccinated?” Right now, the page-one results include paid placements, credible sources and several questionable websites that no doctor would share with a friend or loved one. Perceptions of Message Credibility of Unknown and Known content by Source Expertise. More recently, the Pew Research Center (2000) reported that 55 percent of Internet users access the Internet in search of medical information. The courts have also drawn limits on the First Amendment when exercising it puts others at risk (e.g., screaming “fire” in a crowded movie theater). Please make a sacrifice for us. This article reports on the findings of an exploratory study of older adultsʼ credibility assessments of online health information. They include the Centers for Disease Control (CDC), the Institute for Health Improvement (IHI), Leapfrog Group, and the National Committee for Quality Assurance (NCQA). 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