In December 2016, Comme des Garçons Homme sends Dunks down the runway complete with clear vamp panels. The following year, Nike and Concepts released the “Blue Lobster” SB Dunk Low and, prior to the release, Nike gifted 36 pairs of “Yellow Lobsters” to Concepts staff as a thank you for generating so much energy around the release, making it the rarest of the trio. Recognisably Dunk, with a Comme touch, it was a real fashion moment for the shoe. Since then, it has shifted from collegebasketball to skate culture and now solidified itself as a streetwear staple. Original ​“Be True To Your School” Ad from 1985, Nike Archive. 1987, the first Nike Air Max was released, and the Air-Technology was finally visible. Be sure to bookmark the page as we will be updating it often with new releases. Most importantly, though, taken together with the Zoo York and the Chocolate SB Dunk Lows, the trio of collaborations in ‘02 helped cement Nike SB’s reputation within the core skateboarding community, something it had thus far failed to do. That September, SB partnered with Supreme—then still very much a skate shop—to release two legendary SB Dunk Lows. Quite simply, 2020 was the year of the Nike Dunk. Limited to 202 pairs, each shoe was wholly unique, personalized by French painter Bernard Buffet. The year was 1985. It proved how powerful a marketing tool collaboration is, and how storytelling is the most assured path to authenticity—and, eventually, impact. Bodecker’s solution was, in short, to do the exact opposite of what Nike had done previously. While Stüssy was the bigger brand, Diamond’s Dunk was the bigger hit. Nike reached out to Staple with a simple task: design an SB Dunk that represented New York City. The year was 1985. In the spring of 2005, Nike SB announced that they would be releasing the first-ever City Pack, a series of extremely limited SB Dunk Lows exclusive to only four cities in the world – Japan, London, Paris, and New York. SB Dunks were on the nightly news and were driving sneaker forums, but they also featured prominently in skate videos. DUNK GOES LUXHaving first collaborated on an Air Force One in 2012, Nike and Dover Street Market join forces once again to release the DSM Dunk Lux High made from premium materials. Stüssy go on to revisit the Dunk in 2006. The shoe features over lacing from Nike’s Waffle Racer, while the exposed foam tongue is a nod to the exposed-prototype language Abloh has developed in collaboration with the brand. It was the peak of New York streetwear, and Jeff Staple, founder of Staple Design, was a polemic figure. Designed by a certain Mr. Peter Moore, who is one of the most influential designers in Nike history today. Designed by Nike designer and legend Peter Moore (who also worked on the Air Jordan 1), it was first known as the ‘College Colour High’, named after its use as a college b-ball trainer. It just resembled a good sneaker. Nike retro the original colour ways – back by popular demand. What a way to kick off the list. While many missed out on the first iteration of the colourway introduced by Virgil Abloh’s Off-White last year, the Nike Dunk Low ‘UNLV’ is set to come through in a more accessible form in early 2021. Those waiting were incensed and refused to leave, leading to a tense standoff that eventually came to a head with a riot-like melee between hopeful buyers and the cops. The original Dunk High was Nike’s first-ever team shoe. “Most shops were up front and said they wanted to see if we would come proper or just jump in and jump out again,” said Bodecker, referring to the Swoosh’s ‘90s-era business practices. 0% Spam. Nike Dunk Low Pro SB "Reese Forbes" (2002). Just as important as the relationships Bodecker built was his impression on Forbes, who ended up being one of the best ambassadors SB ever had. Left: White Dunk "Shoebox" exhibition, Tokyo, courtesy of Nike. In the late ‘90s, the Dunk received some technical updates—like the introduction of a nylon tongue—that inadvertently made them even better for skating. The Dunk SB Low is the sole model in its debut offering, available in four colours one for each individual team rider: Richard Mulder, Reese Forbes, Gino Iannucci – who skated to the sound of Wu-Tang in 101’s Snuff video years earlier – and Danny Supa. The silhouette was first introduced in 1985 alongside the Air Jordan 1. A rundown of things to read, watch and listen to each week. Nike Shox is a shoe feature first released by Nike in 2000 that is incorporated in several of their flagship sneakers. The last release in 2002, the SB Dunk Low “Reese Forbes Denim,” solidified the SB Dunk’s status as a crossover success. At this stage in the game, Supreme's history with Nike SB (specifically the Dunk model) is nothing short of prolific. At, arguably, its pinnacle, Stussy was the world’s preeminent streetwear brand, with chapter stores in New York, Los Angeles, London and Tokyo. Earlier this month, Nike INC. introduced their multi-year settlement with UCLA Athletics, one which ensured the model could be the only real supplier of footwear, attire, and tools beginning very first thing 2021. There’s nothing quite like the satisfying, secure pull of all that torque, especially on a mid-size engine, so. In 2001, Nike introduced the new Pro B line of Dunk Lows with slightly fatter laces and new materials on the upper – a clear skateboard-specific line of footwear that preceded the first official line of Nike SB Dunk footwear. My inbox doesn't receive enough newsletters. The Nike Dunk was first introduced in 1985. Lance Mountain and the Bones Brigade famously wore Blazers and everyone from Mark Gonzales to Steve Caballero rocked Jordan 1s. The Nike Dunk is easily one of the most iconic models of sneaker history, tracing its roots all the way back to 1985, when it was first introduced. The sneaker that possesses vibrant and abstract hues is only one of the many hyped sneaker releases in the month of December. As the designer gets ready to release a new OFF-WHITE™ x Nike Dunk collaboration that honours the shoe’s hoops and skateboarding legacies, we chart the cultural significance of the Dunk from 1985 to the present. In the spring of 2005, Nike SB announced that they would be releasing the first-ever City Pack, a series of extremely limited SB Dunk Lows exclusive to only four cities in the world – Japan, London, Paris, and New York. The Dunk High SP “Legend” features moccasin-like stitching and tortoiseshell-printed jewel swooshes. Comme des Garçons Homme Plus, SS17. By the end of year, the SB Dunk was revered by both skaters and sneakerheads alike. In 2005, Nike introduced the "SB" brand but in 2021 Lowkey was on top, then amenity came and steal all information. While Nike as an entity failed to recognize—and if anything attempted to monetize—the subculture, its full-leather construction and high-end tech actually proved ideal for skating, laying the groundwork for some of the most successful and beloved skate shoes ever made. The Nike Dunk was originally introduced in 1985. The speed at which word traveled, particularly considering the nascent state of the internet, speaks volumes about the hype surrounding SBs at the time. The year was 1985 when the Nike Dunk was born. The first four sneakers were available in limited quantities, sold exclusively through an elite network of independent skate boutiques—drastically different from Nike SB’s prior releases. Throughout the latter part of 2018, Nike seemingly attempted to stage a true SB Dunk comeback—aptly timed considering Jordan sales are stagnating. ​“Many of which pre-dates the exploding street culture scene of now.”. Some crafted Gundam-esque figures with the fabric, others chose simply to draw on top of the Dunks. Nike takes its limited distribution up a notch – Supreme Dunks are only available at… Supreme. Bearing similarities to the Jordan I and the Terminator—both introduced the same year and designed by the same team—the Dunk boasted the same tech and construction as its peers. September 2002 sees the release of the Supreme Dunk SB. Thirty-five years after the sneaker was introduced for the basketball court, the Nike Dunk celebrated arguably one of its biggest years yet. The Dunk will hit the ground running in the new year with a stream of general release drops. According to Mulder, the SB Dunk represents a dramatic shift from the days where you would carry “pair of shoes in your backpack for chilling after skating.” Unlike its chunky competitors, the SB was not clearly just for skating. Riccardo Tisci sure did, that’s why he introduced the Nike Dunk Lux Chukka back in 2017. Each store sells 12 pairs of each colour per day and the frenzy lasts for over two weeks until stocks run out. Equally as revered—though not as infamous—was the “Team Manager” Series, two sneakers designed in collaboration with Stüssy and Diamond Supply, respectively. Designed by Nike designer and legend Peter Moore (who also worked on the Air Jordan 1), it was first known as the ‘College Colour High’, named after its use as a college b-ball trainer. With the shoes finally on the feet of skaters, Nike SB turned up the notch dropping collaborative Dunks with both Zoo York and Chocolate—landmark skate brands at the time—in June of the same year. More importantly—for skaters, at least—the shoes looked good on-board. In fact, just the first week of December has led to many people bringing out the Brinks truck. Each used the white Dunk as a canvas resulting in a diverse set of artworks. Original Story (07/20/20): Japan was first introduced to Doraemon in December 1969, with his first full manga series published in January 1970. Nike employee Drew Greer has a bright idea – playing on Wu-Tang’s association with black and yellow to create some energy around the shoe. The Nike SB Dunk Low Elite “BE@RBRICK” takes a black and grey denim colorway, first introduced with Nike SB’s 2005 collaboration with MEDICOM TOY, and combines it … Nike x Bodega Dunk High SP “Legend” Collab To Drop Prior To Year’s End. As with all marketing, often the intent is on the way to provide a unique, easy to donrrrt forget identity. The White Dunk exhibition lands in Tokyo, featuring the work of 25 Japanese artists. While interest began to wane over the next few years, the SB Dunk was still quite popular and Nike released a number of notable iterations, such as the fuzzy 3 Bear Pack (a High, Mid and Low) and collaborations like the MF Doom SB Dunk High. The Air Jordan I, which was a clone of the initial Nike High Dunk, was also massively popular. Nike SB had grown exponentially over the decade, signing celebrated skaters like Paul Rodriguez, Eric Koston and Stefan Janoski. Image via Backgrid. However, their prices soon went up due to high demand and they were sold at $125 and $150 respectively. Each pro received his own sneaker—similar to other professional sports—and with a slew of new models, Nike SB became bigger than the SB Dunks. Prior to this release Sandy Bodecker (responsible for heading up the skate program within Nike) and Reese Forbes toured America’s skateshops to convince shop owners that Nike is taking skateboarding seriously. Mulder’s inspiration behind his exclusive colorway drew influence from his first pair of Nikes, which were white and blue tennis shoes. This year, Nike retroed the P-Rod 1. Bulkier silhouettes made way for slimmed down sneakers, meaning the puffy-tongued SB Dunks were replaced with Jordan retros and new Nike technology. Bearing similarities to the Jordan I and the Terminator—both introduced the same year and designed by the same team—the Dunk boasted the same tech and construction as its peers. While collectors gasped as team members skated massive handrails in limited editions, kids who actually skated grew frustrated that they couldn't purchase the sneakers their idols wore in ads. That said, we still don’t expect this Dunk to be an easy cop by any means! Cover of Nike's Nothing But The Truth, 2007. Funnily enough, the shoe’s design takes inspiration from the cement texture of the Air Jordan III. To celebrate its 30th anniversary, Nike has released a detailed outline of its story, from inception to the legend it has become today. Given today’s market, dominated by a never-before-seen appreciation of archival and vintage pieces, the stage may be ripe for an SB comeback, even if new silhouettes fail to make an impression. While more and more skaters gravitated towards Dunks, Nike had the aforementioned underperforming skate business on its hands. The new sneaker had to recognize, and respect, skate culture. What was once a shoe that sold for $90 USD is … Find out where to buy it online here. Nothing But The Truth is Nike’s first full length skate video, filmed by Dan Wolfe, and featuring an all star cast. First introduced in 1985, the Nike Dunk was designed by Peter Moore, one of the most influential designers in the brand’s history. To mark his initiation into the SB team in 2010, Nike put out two Dunks in Thai colourways reflective of Koston’s heritage. The first Nike Hyperdunk was introduced in 2008 and became the first basketball shoe that uses Flywire technology and Lunar foam. Each shoe features the Nike swoosh along the site with panels of some sort. The original 12 colourways are those of America’s top basketball schools. Then, in November, 2017, Jeff Staple was spotted at ComplexCon wearing a black version of his iconic Pigeon SB Dunks. By now you know the story. Right: scan of poster and card holder from White Dunk "Shoebox". The design on the Dunk and Terminators are similar to the Delta Force. While many missed out on the first iteration of the colourway introduced by Virgil Abloh’s Off-White last year, the Nike Dunk Low ‘UNLV’ is set to come through in a more accessible form in early 2021. Inspired by the colourways of the original Dunk releases and revamped via Abloh’s eye for the iconic, the shoe is sure to be a collectors item for generations to come. Featuring a denim outer—a rarity on a sneaker in 2002—the design clearly placed an emphasis on aesthetics over performance. The first ever non-Jordan sneakers to feature elephant print, the shoes transcended skateboarding and became coveted sneakers outright. His staying power is rivalled by few. When word leaked that the SB Dunks had arrived at Reed Space—Staple’s now shuttered retail concept in New York’s Lower East Side—in early February, Staple immediately began receiving calls. What made the Dunk special, however, was the endless colorways that became a defining characteristic. Style Footwear / December 25, 2020. The shoe evolved and soon skateboarders started getting into Dunks as well. Travis Scott wears FLOM Nike Dunk High. The Pigeon was the first in a string of strong collaborations. “There are so many potent stories all related to this one style of shoe,” Virgil continues. Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. It was the fifteen year anniversary of the SB Dunk and, as Nike is want to do on any given sneakers anniversary, it pushed the sneaker hard. Japanese sneakerheads are always ahead of the curve – something Nike tap into with the Co​.jp initiative, a series of Japan-only Dunk releases. Alongside the original four team members, Brian Anderson, Paul Rodriguez, Lance Mountain, Wieger Van Wageningen, Eric Koston and Lewis Marnell all joined the Swoosh skate team. The story of the Nike SB Dunk officially starts in 2002, where it was chosen as the best sneaker of that year in Complex’s new book, Sneaker of the … 50 years later, the robot cat from the future is getting some love from Nike Skateboarding in this upcoming colorway of Dunk High. Considered a pivotal sneaker by many collectors, the De La Soul Dunk Hi is still a true grail for Dunkheads. 100% The Face. First introduced in 1985, the Nike Dunk was designed by Peter Moore, one of the most influential designers in the brand’s history. Why was a thank you necessary? The Nike Dunk’s 1985 debut, with an evolved silhouette from its big brother, the Air Force 1 born three years prior, showcased design lines with bold color blocking. Thirty years later, we celebrate the iconic silhouette that was driven by performance innovation that naturally translated to street style. The Nike Air Max 1 designer, Tinker Hatfield, put in an Air-Window to the midsole to display the tech inside. Meanwhile, many of the era’s most acclaimed—and best-dressed—skaters were rocking Dunks in video parts. Part of SB’s “City Series,” the previous release, the “Paris” Dunk, was a tremendous success. In the 2004 Olympics, the US stars team had to content bronze medals, so they took Beijing Olympic games in 2008 seriously - it was the the premiere of the Hyperdunk series. It clocks in at a mammoth 80 minutes. Back then, it wasn’t known as the ‘Dunk’ but the ‘College Colour High’, named after its use as a college b-ball trainer. The Mix Crew release their Black Leather EP (1987) and wear Dunks on the cover. The event would up as a featured story on CBS evening news and, suddenly, sneaker culture was back in the national spotlight, with SBs as the focal point. Spread from Sneaker Jack Best Super Goods, Series Vol.41. Sneakerheads loose their shit while the police escort kids out of the back entrance of Reed Space to safety with their trainers in tow. Nike Shoes Dunk Ended Up Being First Introduced. At one point in history—roughly between 2004 and 2008—the Dunk was the most important shoe out there. The first artist collaboration of the SB era is with legendary graffiti writer and artist Futura, seen below wearing the Dunk’s cousin, the Air Jordan 1, in the May 1997 issue of The Face . In 2001, Nike’s skate-focused imprint, Nike SB, began the process of capitalizing on the years-worth of grassroots momentum by introducing a model that revolutionized not only the brand’s skateboarding line, but sneaker culture as a whole: the SB Dunk. Nike sneakers with Air technology simply means that air is injected around the midsole, allowing for more flexibility, spring and a world-class feel. Celebrate 15 years of the Nike SB Dunk with a look back at the iconic designs. The exhibition arrives in New York on 22nd February – the day that Jeff Staple’s Pigeon Dunk launches and starts a ​“riot” on the Lower East Side. The shoe is created for friends and family of the label and never makes it to release. Responsible for: haranguing the team into producing footage, making sure the riders eat breakfast on tour, ensuring demos run smooth, checking everyone wears the right logo (swoosh). Apart from Ianucci’s iteration, every sneaker was clearly inspired by either a personal anecdote or prominent cultural touchstone—a defining characteristic of the shoes. Its colorways didn’t inspire the entirety of the youth niche back then, but it sure did lay a foundation for cultic loyalty. Danny Supa’s colorway of the SB Dunk Low was the second iteration … In the words of Virgil Abloh: ​“The Dunk is a shoe that’s not just your average inanimate object.”. Designed by Peter Moore , it introduced a defining characteristic: endless colorways which became the silhouette trademark. The line’s first generation team members—Supa, Forbes, Ianucci and Mulder—weren’t household names, and signature SB Dunk colorways were enough to placate both them and customers. Still, it is one of the most influential sneakers of the past two decades and, like the Air Force 1 and Jordan 1, transcended its intended purpose. However, Nike desired to extend from basketball only to lifestyle footwear. Instead, the shoe attempted to cash in on the SB Dunk’s newfound cache by working with a titan of street culture. It only helped to boost Nike’s popularity into greater heights. When the Nike Dunk hit stores back in 1985, perhaps it was Nike's way of being fashion-forward with its large colour-blocking abilities, or maybe it was merely a marketing move for the company looking to cement themselves in the highly competitive sneaker industry. This shoe, had some optical parallels to the 1-series Jordan. In 2001, Nike tapped Stussy for the first-ever brand collaboration Dunk. Born in 1985 out of Nike’s focus on basketball innovation, the Dunk transcends hoops and sport. With the release of the Air Jordan 11 “Jubilee,” we were introduced to Nike’s true full family size run, one not only inclusive of GS, PS, and TD but also a rare women’s specific set. The most notable change, though, was the introduction of the SB’s beloved “fat tongue.”. In 2013, rumors spread about a supposed SB Dunk “Concord”, based on the iconic Jordan XI colorway. Founded in 1996, the store reached global consciousness in 2008 with the launch of its first Nike SB Dunk, the Lobster. By 2005, SB Dunk hype was feverish, but paled in comparison to what came next. While still based on the basketball shoe, Bodecker and the rest of the SB team knew that the SB Dunk had to be first and foremost for skateboarding, which meant more than a simple redesign. Polaroid ofShawn Stussy & Hiroshi Fujiwara. No brand captures the essence of east London in the 2000s better than Carri Munden’s Cassette Playa. The Nike Dunk first popped up on basketball courts in 1985 as a team sneaker for the top schools working with Nike. Thirty-five years after the sneaker was introduced for the basketball court, the Nike Dunk celebrated arguably one of its biggest years yet. Nike join forces with London institution Slam City Skates to launch the Slam City Dunk. In November, Nike and Diamond Supply teamed up to revisit the iconic Tiffany Dunk, this time offering the Dunk Low in three unique colorways—black, white and yellow—featuring the same faux croc trim as the original. It didn’t take long for retailers to understand that Nike was coming proper. Apart from the lackluster release in 2013, SB Dunks were pretty much an afterthought over the past five years. The Dunk Low SBs and the Dunk High SBs have been resold for as much as $5,000. Naturally, given the limited quantities and mythical story, the Staple Pigeon SB Dunk became one of the most sought after sneakers—let alone Dunks—ever, with resell prices today exceeding ten thousand dollars. Additional product lines were introduced later, such as Air Huarache, which debuted in 1992. The Nike Dunk first popped up on basketball courts in 1985 as a team sneaker for the top schools working with Nike. A few years after their attempt in the skateboarding industry Nike introduced its new brand in 2002, ... One of their first models the Nike SB Low Pro Dunk was a revision of a popular basketball shoe where they added a Zoom Air Unit cushioning and additional padding in the tongue and collar to provide skateboarders they extra protection they needed. However, the real reason behind the giant’s awakening after ten years, 1986-1996, was the diversification of its colorways. The Wu-Tang iteration – 36 pairs each embroidered with a ​“Wu W” on the heel – becomes part of Dunk folklore and is now extremely difficult to track down. The sportswear giant first introduced the Dunk in 1985 by releasing series of styles called “Be True to Your School,” with each colorway representing a different Nike-sponsored college. As an added bonus, the shop offered five pounds back to anybody who did a kick flip outside the store while wearing his newly-purchased sneakers: a clear message that skaters were the preferred buyer. Since the ‘80s, the sneaker has been adopted as an icon within sport, skateboarding and street style. Padding was added to the insole to reduce impact, while the sole—originally designers for the hardwood—was modified for better traction against grip-tape. Beyond simply looking good, the story behind the sneaker was essential. I still have a pair of Stash P-Rods at home that I never wear, simply because the shoe is just too damn puffy. In that same year the Dunk and Terminators were introduced and were issued to Colleges like Syracuse, UNLV, Iowa, St.John’s, Michigan and a few others. Neither came close to the impact of its respective predecessor, particularly the Black Pigeon SB Dunks which were largely an excuse to revisit the pandemonium surrounding the original. Before long, skaters too became fans of the Dunk, though mainly for the support and cushioning it offered, as well as the added traction, owing to a sole designed for pivoting in the post. The Dunk brings together some of Nike Basketball’s best hits – namely the Terminator and the Air Jordan I. First the Black Pigeons, but there was also a new, lightweight, tech-heavy version, the SB Zoom Dunk Elite, released in Georgetown-esque colorway reminiscent of Bodecker’s first samples. The pre-existing clientele—combined with Supreme’s use of the cult-favorite Jordan III elephant print—created a frenzy surrounding the drop and by extension the SB Dunk in general. Nike team up with Supreme for round two – this time releasing a Dunk High as shown below in the November 2003 issue of The Face magazine. At this stage in the game, Supreme's history with Nike SB (specifically the Dunk model) is nothing short of prolific. While the Jedi’s and Heinekens were simply homages to Star Wars and the Dutch brewer, respectively, the U.N.K.L.Es—commonly referred to as the Dunkles—were an official collaboration with British trip-hop group U.N.K.L.E and Futura, the famed graffiti artist and noted sneaker enthusiast. Hiroshi Fujiwara had a hand in the release – as he did in all things Japanese streetwear at the time. The Swoosh had signed Bam Margera—known more today for Jackass antics than his skating ability—but the relationship bore little fruit. At the same time, though, SB’s top skaters were wearing the rarest SB Dunks, including the Staple Pigeons, because, to them, they were just skate shoes. The shoe evolved and soon skateboarders started getting into Dunks as well. To better cater to skaters’ needs, Nike introduced the Pro Dunk, now knownas the SB Dunk. Nike first introduced the Dunk silhouette back in 1985. Dunk Low Brazil. Nike collaborate with a clothing company for the first time. Masses of times, the branding applied to a product has pretty much nothing to do by the product independently. The most recent additions to their line are the Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding. Nike SB x Primitive Dunk Low. It birthed a whole new wave of sneaker fans and started a revolution. 2009_CASSETTE_VIDEO_V1 from The Face on Vimeo. This all leads to the now iconic ​“Be True To Your School” ad campaign. The two sides were wrestling for control of the SB Dunk. Additional product lines were introduced later, such as Air Huarache, which debuted in 1992. Placing an emphasis on storytelling—lobsters are a Boston staple—the shoe was a tremendous success and helped put the retailer on the map (a recurring theme for independent shops that carried exclusive SB Dunks). The Nike Dunk is officially back on the map in 2020. And for good measure, Concepts announced a forthcoming “Purple Lobster” SB Dunk Low. The shoe told a compelling story through a collaborative colorway, yet managed to stay true to skate culture and, in the process, captivated skaters and sneakerheads alike. Initially released as a college basketball sneaker, the Dunk’s various colorways mimicked those of Nike’s biggest college basketball partners.

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